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"LED Value" series of cup lamps and "value-for-money" series of LED strips are the first localized LED products launched by Osram in the Chinese market. Compared with the same type of products on the market, the excellent cost-effectiveness can be used by end users. The payback period has been reduced from six months to three months.
In view of China's strong market demand for LED light cups below 3W, but facing the current situation of mixed product quality and high price, OSRAM first launched the "LED Value" series of light cups below 3W, which is super high. The quality and price competitive advantage meets the needs of the Chinese market in a timely manner.
In addition to the further improvement in the performance of light efficiency and energy saving, the price of another localized product "value-for-money" LED strips started by OSRAM has also been greatly reduced. The suggested retail price of the new product. Compared with the previous OSRAM products, the drop is as high as 60%.
Ai Xiaoming, CEO of Osram (China) Lighting Co., Ltd. said: "Osram has always been at the forefront of the lighting industry and continues to promote the industry's transition to LED lighting with integrated lighting solutions. Currently in China, quality and price are the two major LED markets. Focusing on the focus, Osram's new product is to seek the best balance between quality and price to meet the needs of China's domestic market. This is also the common desire of OSRAM and market partners to more cost-effective Lighting products to activate market consumer demand, promote the popularity of LED applications, and promote the development of China's LED lighting market."
Li Qiang, general manager of Shanghai Weixu Lighting Accessories Co., Ltd. said: "In the face of the uneven quality of LED products and the current price war of manufacturers, the Chinese lighting market has higher quality, price, production cycle and product diversity of LED products. Looking forward to which brands can respond to these changes in a timely manner, they will be able to win a larger market share and help to promote the rapid transition of traditional Chinese lighting to LED lighting."
(This article is submitted by Osram) 
OSRAM China launches two new localized LED products to accelerate the transformation of the lighting industry
Recently, Osram has launched nearly 20 new LED products in China, which has opened the prelude to the 2013 Osram power LED market in China. Osram's nearly 20 high-quality LED products include lamps, bulbs, lamp cups and soft strips, which can be widely used in residential, hotel, shopping malls, restaurants, outdoor walls, etc. The most prosperous market segment.